![]() ![]() John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. "We have the information to be able to provide targeted ads, but definitely not too targeted, because we don't want to mess with our users' privacy," von Tetzchner said.Īdvertisers can in turn go to the Opera system, and search the inventory after specifying the advertisement they would like to place, and the target audience. A web site that would like to have mobile-specific advertisements can put a tag on the page, and the tag will then be replaced by a third-party advertisement that can be targeted at specific segments of users and mobile phones in specific geographies, von Tetzchner said. Opera touched 150 million users for all its browsers at the beginning of this month.īesides revenue-sharing deals with operators who have seen a boost in data traffic and revenue because of the Opera browser, the company is also working on revenue sharing deals with owners of content and services that would be relevant to users, von Tetzchner said.įollowing the AdMarvel acquisition, Opera is also working on deals with web site owners for placing advertisements on their sites. Or, if your utmost concern is security, see what makes the best private browsers different.Below are short reviews of the top five browsers. The opportunities for Opera are growing as the user base of mobile phones and their data usage is increasing, von Tetzchner said. The company is not sure it is required to build the rest of the system, when its browser is getting shipped anyway, he added. Blame it on tunnel vision developers, who would rather develop for Firefox or Chrome, than for the Web. "We want to do one thing really well," von Tetzchner said. People primarily want to browse the web when they are on the Internet, which is the reason why Opera is focusing on improving its browser, von Tetzchner said.Īlthough some phone operating systems include a browser, such as iPhone and Android, Opera will stay focused on its browser rather than invest in operating systems and other software. In the case of Opera Mini, the core browser engine is located on a server, which transcodes the web pages so that they can be viewed on a small client. Key to Opera Software's strategy for the low-end phone market is the use of compression technology that reduces the bandwidth usage by mobile phones users, von Tetzchner said. In Nigeria, South Africa and Indonesia, more than 90 percent of 18- to 27-year-olds use mobile phones as their primary means to access the Internet, even though smartphones are not widely used, according to results of a survey of Opera Mini users that was released in November by the company. ![]() ![]() There is no need to have a smartphone in order to connect to the Internet, said von Tetzchner who said that he used for about three years a feature phone from Nokia to browse the web. ![]()
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